You may have noticed some of the jewelry and watch auctions have an MSRP or Retail value listed in the auction. An MSRP is the Manufacturer's Suggest Retail Price.
The MSRP is the amount of money the producer of a product recommends that item be sold for in retail stores. The MSRP is not necessarily the price retailers use or the price consumers pay; items may be sold for lower prices so a company can reasonably move inventory off shelves.